The world of big business is making daily headlines by "going green" after discovering that what’s good for the planet is also proving good for business.IBM recently announced "Project Big Green," a $1 billion initiative to reduce energy consumption by offering new lines of energy-efficient IT products.Wal-Mart is adding solar power to more than 20 [...]

Going green is now the trend.  Consumers are now looking for more environment-friendly products, and in effect, producers are scampering to make recyclable materials or products made from recycled substances.  Even printing companies are resorting to materials that are biodegradable and eco-friendly to create full color prints.So if you need to advertise with prints, and [...]

Although, “going green” strategies have gained much popularity in recent years, many people still wonder what the big fuss is all about.  The majority of consumers are not ready to make changes.  It is very difficult to make a change unless you understand that “going green” is not a change after all, it’s just going [...]